Gen Z loves dupes. Is this bad news for luxury fashion brands?
Dupes are cheaper items that look like high‑end fashion pieces. On TikTok, Gen Z shows them off like trophies. These aren’t always illegal counterfeits. They’re often just cheaper copies or look‑alikes. Still, the craze raises big questions for luxury brands: should they worry, or is this just a passing trend? What’s going on? So yes,…
